An experiment conducted by our retail team here at FORUM:
Yeah, doing good by the environment is fine, but GOING GREEN WITH ENVY is great! We are jealous if a member has something at another financial institution. So what are we going to do about it? We are going to ASK for that business…we are GREEN WITH ENVY! IF and only IF you wear GREEN on Friday, you can wear jeans for FREE! (No open toed shoes and other standard dress code guidelines apply.) Don’t you think it will make it a lot easier to ask for everyone’s business, if we are all wearing GREEN and a member asks “What’s up with the GREEN?” Who’s the most jealous?
Do you think it will work? Doesn’t cost anything and I like the attempt – beats the status quo. Will let you know how it goes.
Credit Union Warrior on August 27th, 2009 at 10:33 PM
Works for me. It’s simple. Catches attention. And has a powerful message. Sometimes we try to over-complicate things, when it’s initiatives like your GOING GREEN WITH ENVY that will probably yield tremendous results.
Doug on August 31st, 2009 at 04:01 PM
Thanks for the comment CU Warrior. I will post any stories I hear about the results. There was a lot of green from what I could see on Friday. It had to provoke questions. I went to lunch with five of my teammates and was wondering if my Qdoba manager was going to ask about our date mate wardrobe.